How the scores work: each score is the share of a short checklist that passes (Website 10 items, Local search 8, Reviews 4, AI readiness 6), checked October 12, 2026. They are our estimates, not Google numbers, and are capped at 95% (88% for reviews and AI readiness, where results depend on guests and Google). Nothing here predicts rankings.
Your site headline says only "Thai Kitchen." Your page title already names Zimmerman and Thai food, but the headline, which Google reads as the page topic, does not. Your site also has no sitemap at its own address and no llms.txt file (Toast hosts a sitemap elsewhere).
Your hours differ by source. Your ordering page says Monday to Saturday, 11:00 AM to 9:00 PM. Your Google listing says 11:00 AM to 8:30 PM. A guest who trusts Google could show up at the wrong time.
Google still shows a St. Paul phone number and address in its search result for your Facebook page (seen Oct 12). The page itself now lists (763) 856-0078 and Fremont. Inference The page was renamed, and Google may be showing older details.
Google's AI answer names you first but cites other directories, not your site. You have 43 Google reviews; established nearby restaurants such as China House (206) and D's Smokehouse (969) show far more. Inference Most of that gap is time. A card at the register with your review link is free.
A photo-first homepage in your own colors (gold, black and green from your logo), so a hungry visitor reaches your Toast ordering page in one tap, with a sticky Order Online bar on phones.
A full menu page with all 77 items and your Toast prices, so people can decide before they call or order.
Code Google and AI tools can read: restaurant details, hours, an FAQ, a sitemap and llms.txt, so they can tell who you are, where you are and when you are open.
Real Google reviews, a map and an open-now hours block, so a new guest sees proof and the way to your door on the first screen.
Scan the code to open your preview site, or type the address below. Tap any Order Online button to confirm it opens your Toast ordering page.
https://zimmerman-thai-kitchen-demo.pages.dev
Pick one set of hours and use it on Toast, Google and Facebook. Today they read 9:00 PM and 8:30 PM.
Owner, 10 minutesCheck the About tab and the page address so the St. Paul phone and address stop showing in Google.
Owner or Chad, 30 minutesAdd your website to your Google listing. The Google data we pulled lists no website, so check it on your phone first.
Owner or Refiners CoPut a card with your Google review link at the register. Reply to each new review in a sentence or two.
Owner, 10 minutes a weekGo live once photos and hours are confirmed. Ordering stays on Toast. We confirm the domain setup with you and Toast first.
Refiners Co, live in 30 days| Step | What it does for you | Cost |
|---|---|---|
| Hours and phone match | Guests see the same hours and phone number everywhere, so fewer wrong-time visits and wrong-number calls. | Free |
| Review card at the register | More guests leave a Google review after a good meal, which builds the proof new guests look for. | Free |
| Foundation | "Get found by the people already searching for what you do." New site, Google listing work, matching details everywhere, monthly report. | $299 setup + $599 per month |
| Momentum | "Own your home market: outrank the competitors your customers compare you against." Adds review requests, Google posts twice a week and competitor tracking. | $399 setup + $799 per month |
| Dominate | "Get found in every town you serve, not just your own." Adds pages for nearby towns and two blog posts a month. | $549 setup + $1,099 per month |
Plans start with three months, then run month to month with 30 days notice. The site is yours. Live in 30 days. A monthly plain-English report is included.
No. Every Order Online button opens your existing Toast ordering page. We did not rebuild ordering, gift cards or loyalty. Those buttons link to your Toast pages.
Yes, the site is yours. Using your own address, zimmermanthaikitchens.com, is a separate step because Toast serves that address today. We would set it up with you and Toast so ordering never breaks.
From your own website, which carries your food photos. We will confirm with you before launch and swap in any you prefer. A storefront and a dining room photo would help.
Chad will go over the options with you, with no pressure. If you want us to keep the site and Google listing running, the plans above apply.
Everything marked fact on page 1 was seen live on October 12, 2026: your site, your Toast ordering page, your Google listing and Google search results. Inferences are labeled.
Then Google needs the update. Either way, one set of hours everywhere is the fix, and you decide which one is correct.
Questions: Chad Sevre, 612-270-9100, csevre@therefinersco.com. Google review counts and ratings come from Google Maps data pulled October 12, 2026 and change daily.